DoorDash Ads made its experiential debut at Cannes 2025 with a bold activation:
“Your Brand, Owning The Moment.”
“Your Brand, Owning The Moment.”
We concepted and produced this immersive experience to show how DoorDash Ads helps brands connect with customers during key moments—on and off the app—through advertising designed to drive growth.
Set against the backdrop of the French Riviera, the space was a vibrant tribute to the spirit of Cannes, located in the center of the action and luxury storefronts. Outside, guests were welcomed by four hyper-relevant, boutique-style vignettes—About Last Night, Out of Office, Calm on Cue, and Tastes Like Winning—each setting the stage for a deeper journey into how their brand could own the moment.
Inside, our private, invite-only space transformed into a laid-back lounge, complete with food, drinks, and bold conversations. Through intimate fireside chats with DoorDash CMO Kofi Amoo-Gottfried, content creator Jordan Howlett, and brands like EOS and Wendy’s, we explored how everyday moments can become meaningful consumer connections. Guests could also meet with DoorDash Ads experts to discover how the platform can help their brands spark incremental growth and win more moments that matter.
And of course, who could forget the luxury gifting that had the Croisette buzzing.
HOT OFF THE PRESS:
“Nice flashy facade, it was noticeable and one of the most impressive activations externally,
“I went inside.. It felt a little bougie.”
— AdSpeak Podcast
“I went inside.. It felt a little bougie.”
— AdSpeak Podcast
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Event Marketer | Inside Cannes Lions 2025
AdAge | Cannes 2025 - A Custom Conversation with DoorDash