ASSIGNMENT/OBJECTIVE:
To defend & maintain our position as the undisputed category leader by driving regimen usage via cross brand purchase including BAND-AID® Brand + NEOSPORIN® premium platforms
To defend & maintain our position as the undisputed category leader by driving regimen usage via cross brand purchase including BAND-AID® Brand + NEOSPORIN® premium platforms
MY ROLE:
Created a brand campaign that educates the shopper on the proper steps of wound care, instills a preparedness mindset and leverages our products technology, efficacy and credentials to prove that while others may look like us, they are not as good as us.
Created a brand campaign that educates the shopper on the proper steps of wound care, instills a preparedness mindset and leverages our products technology, efficacy and credentials to prove that while others may look like us, they are not as good as us.
ASSIGNMENT/OBJECTIVE:
Refresh the existing Allergy platform by finding a compelling and creative way to bring Allergy the toolkit proposition to the shopper that can be used across channels.
Refresh the existing Allergy platform by finding a compelling and creative way to bring Allergy the toolkit proposition to the shopper that can be used across channels.
MY ROLE:
Together, my copywriter and I developed the overall ‘big idea’ that helped allergy sufferers break the barriers of confusion around the different usage occasions for each product in our family of allergy products.
Together, my copywriter and I developed the overall ‘big idea’ that helped allergy sufferers break the barriers of confusion around the different usage occasions for each product in our family of allergy products.
ASSIGNMENT/OBJECTIVE:
Drive awareness, trial & grow basket, of the AM/PM regimen of NTG’s Stubborn Line among Moderate/ Severe Acne sufferers.
Drive awareness, trial & grow basket, of the AM/PM regimen of NTG’s Stubborn Line among Moderate/ Severe Acne sufferers.
MY ROLE:
Developed a "best-in-class" National Shopper Marketing campaign that highlights the new product line and showcases the efficacy of using the product twice daily.
Developed a "best-in-class" National Shopper Marketing campaign that highlights the new product line and showcases the efficacy of using the product twice daily.
ASSIGNMENT/OBJECTIVE:
Grow HHP by getting oral care shopper who do not use mouthwash to see the value of incorporating and regularly using Listerine® (the leader in the fight against mouth germs), as part of their oral care routine.
Grow HHP by getting oral care shopper who do not use mouthwash to see the value of incorporating and regularly using Listerine® (the leader in the fight against mouth germs), as part of their oral care routine.
MY ROLE:
Created a key visual that educates, disgusts and disrupts the shopper and effectively triggers a need for them to add Listerine to their oral care routine.
Created a key visual that educates, disgusts and disrupts the shopper and effectively triggers a need for them to add Listerine to their oral care routine.
ASSIGNEMENT/OBJECTIVE:
Develop a unified visual for a January Healthy New Year Commercial Event that brings J&J consumer brands together in a natural way.
Develop a unified visual for a January Healthy New Year Commercial Event that brings J&J consumer brands together in a natural way.
MY ROLE:
Created a key visual that brings together J&J products and healthy lifestyle cues to remind them to choose a healthier start to their new year.
Created a key visual that brings together J&J products and healthy lifestyle cues to remind them to choose a healthier start to their new year.
ASSIGNMENT/OBJECTIVE:
Develop a National Commercial Event with a shopper activation idea, that can be brought to life across multiple key touch points and a full activation plan.
Develop a National Commercial Event with a shopper activation idea, that can be brought to life across multiple key touch points and a full activation plan.
MY ROLE:
Partnered with my copywriter to strategically bring to life a key visual that targeted GenZ and their love for music and skincare.
Partnered with my copywriter to strategically bring to life a key visual that targeted GenZ and their love for music and skincare.
ASSIGNMENT/OBJECTIVE:
Develop an ownable platform that highlights the commitment of J&J to meeting the H&W needs of veterans over the past 120 years.
Develop an ownable platform that highlights the commitment of J&J to meeting the H&W needs of veterans over the past 120 years.
MY ROLE:
Together with my copywriter and VP,GCD, we created a platform and key visual that showcases J&J's journey of continued care for Veteran's. We partnered with the USO for a promotional overlay that donated up to $250,000 to support USO Family Strengthening Programs.
Together with my copywriter and VP,GCD, we created a platform and key visual that showcases J&J's journey of continued care for Veteran's. We partnered with the USO for a promotional overlay that donated up to $250,000 to support USO Family Strengthening Programs.